Wondering which marketing channels to focus on? Don’t worry, you’re not alone. Prioritizing marketing channels can be a bit of a minefield, especially when you only have a limited budget to work with. In this guide, you’ll learn the 7 marketing channels to focus on right now.
Word-of-mouth marketing is a must. In fact, it’s the oldest and most powerful of all marketing channels out there. For some companies, it may be the only one that matters. You can get your customers to spread the word for you by providing extraordinary customer service and products which wow people and create emotional connections.
If you’re considering text marketing, then there are some important things to keep in mind. First, the average adult reads the equivalent of two books per month while on their phone, so it’s easy for people to digest short texts. Second, the open rate for smartphone users is much higher than people using desktops, so you should ensure your marketing messages are short and to the point. Third, texting is an excellent way to get in front of customers while they’re on the go. Check out these text marketing stats to convince you even more.
Email marketing continues to be one of the most reliable and effective channels for businesses. However, your emails need to deliver value in order to stand out from the crowd. This is because people are constantly being barraged with emails from retailers and other businesses. In fact, the average person receives hundreds of business emails each month. Therefore, you must ensure that your email marketing efforts stand out from the crowd.
Search Engine Optimization (SEO) Marketing
Although search engine rankings are less volatile than they were a few years ago, SEO is still one of the top marketing channels to focus on. You can help your search engine rankings by mastering keyword research and writing quality content. However, it’s more complicated than just that. You need to master the worlds of on-page and off-page SEO if you want to become a search engine master.
Influencer marketing is a great way to reach new customers. You can either connect with influential people in your industry, or you can use them to leverage third-party content to build brand awareness. Customers will then see your product associated with an influential figure that they know and trust. This can help you get a direct line to your customers.
Video marketing continues to grow in popularity. Videos are becoming a standard for social media posts and website content, and you can use them to tell your brand’s story. YouTube and Vimeo are both important platforms for video marketing. However, you should also have embedded videos on your website to help grow traffic.
PPC Marketing (Pay-Per-Click)
Targeting the right people is key to getting conversions with PPC marketing. You can target by location, demographics, interests, behaviors, and more. One of the great things about PPC marketing is that you only pay for conversions, not impressions. However, your competition probably has a much larger budget.