Every business knows that to be competitive, you need to have a good web presence. After all, that’s where most people go when they’re looking for information!
One of the most important parts of having an effective web presence is to rank highly in search engine results, which is achieved through the mysterious art of SEO (Search Engine Optimization).
SEO doesn’t have to be as complicated as some people would have you believe, and it’s something that it’s a good idea to have an understanding of, even if you intend to outsource your marketing.
Remember the point of search engine algorithms
Search engines exist to deliver relevant results when you tap in a query. The reason that Google is used far more widely than other search engines is because when you use it, you know you get the answer you are looking for from a reputable website that is easy to use.
Remember this when you are thinking about your own SEO strategy.
- Is it clear from your website what product or service you are providing?
- Do you have a lot of information on your site, proving that you are an expert in your chosen field?
- Is your site clear and easy to use for your user?
Nobody knows exactly what search engine algorithms are looking for, and they are being updated all of the time (an estimated 500 or 600 times a year!), so even if you did know, it would soon change. However, if you bear in mind what search engines are trying to deliver to their users, and ensure that your website fits in with that, then you are definitely on the right track.
Get your information from multiple sources
There is a lot of information out there on SEO, and not all of it is particularly helpful! The best thing you can do is to read as widely as possible, and you know that if something is being claimed as the truth in multiple places, then it probably is.
A good place to start is the top SEO websites from businesses that are widely respected in the industry. They have got where they are by providing accurate information that they have rigorously tested, so you can be pretty certain that they know what they are talking about.
Try one thing at a time
When you’re implementing SEO on your own website, it’s a good idea to try one technique at a time and then make use of tools like Google Analytics to monitor how well it is or isn’t working.
By only concentrating on one technique at a time, you can be sure of which ones are working and which ones aren’t – if you were to implement multiple strategies at the same time, you’d have no idea of which one had actually worked.
Based on the information that you gather from Google Analytics, keep refining. If something works well, then it seems likely that doing more of that thing is a good way to continue to improve your SEO ranking. If not, then your time might be better spent on other techniques.